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The latest in Daydot News
Osh Rice
From Hippos to Habitual Testing
Most digital experiences are still shaped by opinion, not evidence—yet only a fraction of untested changes drive real results. This article explores how continuous experimentation, smarter UX design, and disciplined optimisation can turn every change into a measurable growth opportunity rather than a costly guess.
Osh Rice
Why B2B Growth Stalls When You Optimise for Leads, Not Buyers
Most B2B marketing engines are built to capture leads — not progress buyers. The result? High volumes, low quality, and stalled pipeline. In this article, we explore the “intent gap” and how to design journeys that identify real buying signals, improve lead quality, and turn more traffic into revenue.
Osh Rice
What CMOs Should Fix First to Improve Website Conversion
A recent survey of 120 marketers reveals why B2B websites often fail to turn traffic into revenue-quality opportunities. From conversion bottlenecks to messaging clarity, UX, and analytics gaps, this post outlines 8 practical strategies CMOs can implement to optimise their website for measurable business impact. Focus on conversion, content, and automation to turn interest into pipeline.
Osh Rice
8 Things Ecommerce Brands Should Be Doing (But Probably Aren't) | Part 2
Part two: Building ecommerce that connects In part one of this series, we tackled the basics: fixing your messaging, optimising checkout, building a culture of experimentation, and rethinking subscriptions. Now in part two, we go deeper. These four strategies will help you build a richer, more compelling experience – one that leads to trust, loyalty, and conversion.
Osh Rice
8 Things Ecommerce Brands Should Be Doing (But Probably Aren't) | Part 1
The internet is littered with abandoned carts, broken checkout flows, and brands that look like they were built by committee and optimised by fear. Ecommerce isn’t broken – it’s just lazy. And in the arms race for attention, trust, and conversion, most brands are bringing a butter knife to a gunfight. This first part of our two-part series covers the foundations – four things you need to start doing right now to stop losing customers and build an experience that actually works.
Osh Rice
Understanding CRO and Its Role in Digital Marketing
Only 22% of businesses are satisfied with their conversion rates.* That means nearly 4 out of 5 companies are leaving money on the table. Why? Because they’re not investing in CRO — or they’re not doing it effectively. Let’s dig into what CRO really means and why it’s a crucial part of every digital marketing strategy.