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The latest in Daydot News
Osh Rice
CRO - Incremental Gains Win More Revenue
The fastest route to revenue growth isn't always more traffic—it's a better customer journey. Learn how leading CRO agencies, growth consultancies and growth marketing agencies use Digital Experience Optimisation, A/B testing and UX insights to remove friction, improve conversion rates and create seamless experiences that move prospects from first touch to signed contract.
Kit Heighway
The science of digital trust
Digital trust is one of the most powerful drivers of conversion, yet many organisations still overlook it as a strategic growth lever. In this article, Kit Heighway explores how friction, uncertainty, and perceived risk influence user behaviour, and why building trust at every stage of the digital journey can turn hesitation into action. From reducing anxiety through transparency and social proof to creating smoother, more convenient experiences, discover practical ways to help users feel confident enough to move forward.
Osh Rice
Why Your B2B Website Isn't Converting : The Confidence Gap Most Companies Miss
If your B2B website attracts visitors but struggles to turn them into leads, the problem may not be your traffic, product or messaging. More often, it's a confidence gap. Many B2B websites ask buyers to commit before they've built enough trust, creating hesitation that quietly suppresses conversion rates. In this article, we explore four common mistakes that create buyer friction, explain why confidence matters more than persuasion, and share practical ways to improve conversion rates without increasing your marketing spend.
Osh Rice
The Top 10 AI Tools CMOs Can Use for Conversion Rate Optimisation (CRO)
AI is transforming conversion rate optimisation, helping marketers uncover insights, analyse customer behaviour and generate better test ideas. Discover the top 10 AI tools for CRO and why successful experimentation still depends on strategy, customer understanding and expert optimisation.
Osh Rice
B2B Lead Generation & Buying Journey Optimisation
Many B2B teams already have traffic and leads — the real challenge is converting more of the right visitors into sales-ready enquiries. This guide explores how to improve buying journeys, qualification, and pipeline quality through practical CRO thinking.
Osh Rice
How CRO and Growth Marketing Turn Traffic into Pipeline
Most B2B teams focus on generating demand. High-performing organisations go further—engineering intent progression. By aligning journeys to buyer state, rethinking gated content, and applying CRO principles like UX audits and A/B testing, businesses can turn more traffic into qualified pipeline.