What is CRO, really?
CRO isn’t about guesswork. It’s a data-driven process that helps you understand why users behave the way they do on your site — and what you can do to influence that behaviour. It’s about turning browsers into buyers, visitors into subscribers, and traffic into measurable results. At its core, CRO is the bridge between marketing and action. No matter how strong your acquisition strategy is, it won’t matter if your landing pages don’t convert.
Case Study: Daydot x Hearst
Hearst Magazines were struggling to grow subscriptions. Research showed 32% of visitors had ‘subscription anxiety’ — concerns about payment, cancellation, and delivery. We introduced anti-anxiety design elements: clearer terms, trust signals, and reinforced value propositions. The result? A 14% lift in conversions and a 33% drop in checkout abandonment.
Case Study: Daydot x New York Magazine (Vox)
New York Magazine had strong traffic, but low engagement with their paywall. The issue? It felt generic and impersonal. We personalised the experience based on content interest and user behaviour, and tailored both the paywall and landing page. In 12 months, they saw:
57% uplift in subscription conversions
1,000% ROI
In our next post, we’ll look specifically at landing pages — and how CRO can transform them from static web pages into dynamic conversion tools.
Curious how your pages compare?
Book your free CRO audit with Daydot and find out.