Live Webinar
Most B2B websites behave like bad first dates
Why high-intent buyers still hesitate, disengage and fail to move forward, and what the best B2B brands do differently.
Live 45-minute executive webinar
For CMOs, Growth Leaders, Product Teams and Digital Directors.
9 July | 13.00 (BST)
Most B2B websites don't have a traffic problem
They have a confidence problem.
In this session, we'll explore why buyers hesitate, where momentum breaks down, and what the best digital experiences do differently.
About the session
45 minutes total
30 minutes of insight-packed content
15 minutes of live Q&A
Real-world examples throughout
No product demonstrations
No sales pitch
What you'll learn
Why confidence matters more than persuasion
Many B2B journeys are designed to convince. The highest-performing experiences are designed to reduce uncertainty. We'll explore how confidence influences buyer behaviour and decision-making.
Why websites often ask for commitment too early
From demo requests to lead capture forms, many journeys introduce pressure before trust has been established. Learn how this affects engagement and conversion.
Where friction hides in modern buying journeys
Discover the subtle barriers that appear across onboarding experiences, product pages, navigation structures and conversion paths.
Why rising acquisition costs are exposing deeper experience problems
When traffic becomes more expensive, weaknesses in the buyer journey become impossible to ignore. We'll show why optimisation often starts after the click.
What we've learned from hundreds of experiments
Drawing on real-world testing, buyer journey evaluations and optimisation programmes, we'll share practical observations from SaaS, subscription and complex B2B environments.
Real-world examples included
Throughout the session we'll examine examples from:
B2B onboarding journeys
SaaS trial experiences
Lead generation funnels
Product and solution pages
Navigation and content architecture
Trust and reassurance mechanisms
Experimentation programmes and conversion testing
Who this is for
CMOs and Marketing Leaders
VP Marketing and Marketing Directors
Growth and Demand Generation Teams
Product Leaders
Digital Directors
Customer Experience Leaders
Revenue and Commercial Teams
If you're responsible for improving conversion, reducing friction or increasing marketing effectiveness, you'll find practical takeaways you can apply immediately.
9 July | 13:00 BST
Most B2B websites behave like bad first dates
Why high-intent buyers still hesitate, disengage and fail to move forward, and what the best B2B brands do differently.
Live 45-minute executive webinar
For CMOs, Growth Leaders, Product Teams and Digital Directors.