RSPB Shop

The RSPB Shop supports the UK’s largest nature conservation charity, offering products that help fund work to protect birds and wildlife. With over a million members and thousands of volunteers, the RSPB is a trusted voice in conservation.

RSPB Shop wanted to improve website performance and prove distinct, measurable ROI. With limited internal resource, they needed confidence that any optimisation efforts would be insight-led and capable of delivering tangible results.

We conducted a deep-dive analysis into the site’s performance, combining data and analytics to uncover how customers were interacting with the journey. This work generated 70 specific behavioural insights, which we translated into a detailed optimisation roadmap spanning key conversion points.

In just six months, our work delivered a significant uplift in conversion rate, £1.2m in incremental revenue from a single experiment and a 1,000% return on investment.