Pfizer

Pfizer’s Access Pfizer portal connects UK pharmacists with valuable product updates, training, and clinical resources. It supports pharmacy professionals with the latest insights to help inform their practice and improve patient care.

Pfizer’s portal for pharmacists, Access Pfizer, was difficult to navigate, discouraging usage. Daydot needed to understand how pharmacists searched for and grouped information to identify disconnects.

We conducted detailed user research to explore pharmacists’ behaviour on the platform. Using these insights, we redesigned the navigation and improved search functionality to better align with real user needs.

Our improvements made key information easier to find, increasing platform value and reinforcing trust in Pfizer. This led to a 47% reduction in time spent navigating and a 36% increase in return visits.