B2B Lead Generation & Buying Journey Optimisation

Helping B2B Teams Generate Sales-Ready Enquiries, Not Just More Leads

Daydot helps B2B organisations turn website traffic into high-intent demo requests and sales enquiries by optimising how buyers move through complex decision-making journeys.

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This page is written for senior B2B leaders responsible for demand quality and pipeline performance.

Including:

  • CMOs and Heads of Demand

  • Revenue, Growth and RevOps leaders

  • Product Marketing and Digital leads

  • Marketing Directors working closely with Sales

Asking questions like:

  • Why are people visiting but not requesting demos?

  • Why are leads high volume but low quality?

  • Why doesn’t sales trust marketing-generated enquiries?

  • How do we improve pipeline without increasing spend?

  • How do we prove impact before scaling activity?

Move from gut-feel to data-driven decisions.
Stop redesigning every few years—optimise continuously for sustainable success.

Through their laser-guided research strategy to inform a robust conversion rate optimisation plan, we have learned a shocking amount about our own business

Peter Gray, Head of Optimization and Testing

The Wall Street Journal

Results you can share

In 12 months, clients see:

+50%

conversion rate

+20%

increase in customer lifetime value

+600%

ROI on proof of concept

B2B Models We Optimise

B2B conversion is rarely a single step. Each model requires intent-aware optimisation, not generic lead generation. We optimise across:

Demo-Led B2B

Improving demo request rates while ensuring buyers are genuinely sales-ready.

Enquiry & Consultation-Led Journeys

Designing contact flows that encourage the right buyers to raise their hand.

Content-Led B2B Journeys

Using content structure and sequencing to move users from low to mid intent before conversion.

Enterprise & Regulated B2B

Supporting long buying cycles with high trust, multiple stakeholders and governance constraints.

Frequently asked questions

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Conversion Rate Optimisation (CRO) & UX Agency | Daydot