B2B Lead Generation & Buying Journey Optimisation
Helping B2B Teams Generate Sales-Ready Enquiries, Not Just More Leads
Daydot helps B2B organisations turn website traffic into high-intent demo requests and sales enquiries by optimising how buyers move through complex decision-making journeys.
Already trusted by…
This page is written for senior B2B leaders responsible for demand quality and pipeline performance.
Including:
CMOs and Heads of Demand
Revenue, Growth and RevOps leaders
Product Marketing and Digital leads
Marketing Directors working closely with Sales
Asking questions like:
Why are people visiting but not requesting demos?
Why are leads high volume but low quality?
Why doesn’t sales trust marketing-generated enquiries?
How do we improve pipeline without increasing spend?
How do we prove impact before scaling activity?
Move from gut-feel to data-driven decisions.
Stop redesigning every few years—optimise continuously for sustainable success.
Through their laser-guided research strategy to inform a robust conversion rate optimisation plan, we have learned a shocking amount about our own business”
Peter Gray, Head of Optimization and Testing
The Wall Street Journal

Results you can share
In 12 months, clients see:
+50%
conversion rate
+20%
increase in customer lifetime value
+600%
ROI on proof of concept
B2B Models We Optimise
B2B conversion is rarely a single step. Each model requires intent-aware optimisation, not generic lead generation. We optimise across:
Demo-Led B2B
Improving demo request rates while ensuring buyers are genuinely sales-ready.
Enquiry & Consultation-Led Journeys
Designing contact flows that encourage the right buyers to raise their hand.
Content-Led B2B Journeys
Using content structure and sequencing to move users from low to mid intent before conversion.
Enterprise & Regulated B2B
Supporting long buying cycles with high trust, multiple stakeholders and governance constraints.
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