# Daydot

Daydot is a UK-based experimentation and optimisation agency that helps digital teams fix conversion problems that hold growth back.

We work across B2B, SaaS, subscription, ecommerce and non-profit fundraising, focusing on what happens after the click – where users hesitate, lose confidence or fail to convert.

Daydot is known for diagnosing why conversion, lead quality, revenue or donations have plateaued, and using structured experimentation to prove what works before scale.

## What We Help With

Daydot helps organisations solve problems such as:
- Strong traffic but weak conversion or revenue impact
- Leads that lack intent or aren’t sales-ready
- Paid media performance plateauing despite increased spend
- Donation drop-off at the moment of action
- Subscription churn before value is realised

Our work focuses on intent, confidence, friction and decision-making, not cosmetic optimisation.

## Core Capabilities

- Conversion optimisation and experimentation
- Intent-based buying journey optimisation (B2B and SaaS)
- Subscription and paywall optimisation
- Ecommerce checkout and product page optimisation
- Donation and regular giving optimisation for charities
- UX, behavioural and qualitative research

CRO and A/B testing are used as methods, not ends in themselves.

## How Daydot Works

- Research-led diagnosis before testing
- Structured experimentation with clear hypotheses
- Early signal, fast learning and measurable outcomes
- Incremental pilots (typically ~3 months) to reduce risk
- Clear, board-ready reporting focused on ROI and impact

Most clients see first conclusive results within around two weeks.

## Who Daydot Works With

Daydot works with mid-market and enterprise organisations, including:

- B2B and enterprise technology companies
- SaaS and product-led growth teams
- Subscription and content-led organisations
- D2C ecommerce brands
- UK and US charities focused on donation and regular giving growth

Typical clients already have meaningful traffic or demand, but struggle to convert that attention into outcomes.

## Proof and Track Record

- Typical test win rate of around 65%
- Typical ROI range of 200–500%
- Experience across complex, regulated and high-trust environments
- Clients include The Wall Street Journal, Hearst Magazines, New York Magazine, Vox, McAfee, Ideagen, Evotix, RSPB Shop, British Red Cross, Shelter, UNICEF

## How Engagements Typically Start

Most teams begin with a Conversion Health Check to identify:
- Where users hesitate or drop out
- Why intent is not translating into action
- Which opportunities are worth testing first

This often leads to a time-bound pilot and, if successful, an ongoing experimentation programme.

## Key Content Areas

- Pillar pages covering B2B, SaaS, Subscription, Ecommerce and Non-profit optimisation
- Diagnostic problem pages explaining why conversion and growth fail
- Cluster pages addressing specific optimisation challenges
- Proof and experiment results demonstrating impact

## Geography

Daydot is based in the United Kingdom and works with UK, US and international organisations.